Hi, I’m Cheryl Wilson. I help associations and mission-driven teams turn strategy into clear messaging, strong campaigns, and real results.

I’ve spent 20+ years in the association world, starting at SmithBucklin, where I supported 10+ professional societies over five years. I then served as Director of Marketing & Communications (2011–2014) for a stand-alone association, leading membership, events, editorial and brand.

In 2014, the same year I was named an inaugural Association Forum “Forty Under 40®” honoree, I launched Cheryl Wilson Marketing to get the best of both worlds—family life and meaningful work with associations.

Since then, I’ve celebrated 11 years and 30+ clients—from national medical societies to growing nonprofits. If it touches MarCom or membership growth, I’ve likely seen it, fixed it, or wrapped it up under a deadline.

What I’m known for:

• Crisp strategy & copy that moves members and fills events
• Hands-on execution when teams are stretched then or in transition
• Project management that actually helps with clear timelines and dependable follow-through

Ready for support like this?
If you’re interested in working together, e-mail me at CherylWilsonMarketing@gmail.com.