About Cheryl

Cheryl-10Hi, I’m Cheryl Wilson. For the past 15 years, I’ve been deeply immersed in the association industry. As a marketing manager at SmithBucklin, the world’s largest association management company, I serviced more than 10 associations during my tenure. I eventually made my way to a stand alone association, where I was director of marketing and communications for five years.

If it’s related to MarCom or membership growth, I’ve seen it and done it. I love the challenge of finding the right words and strategies that will get results. I’ve written and edited copy for websites, marketing collateral, e-mails, newsletters, magazines, white papers, blogs and social media. I also love to deconstruct an event, process or project into easier-to-accomplish tactics and deliverables. You can say I’m a bit of a project management nerd. Details and accountability are good things.

After having a baby a few years ago, I wanted the best of both worlds: to spend time with my daughter and to help associations and small businesses communicate more effectively. Cheryl Wilson Marketing lets me do just that. Today, I have two beautiful children along with a thriving business.

I was selected as an inaugural “Forty Under 40®” award recipient by the Association Forum of Chicagoland and USAE in September 2013. My specialties include: Project Management, Event Marketing, Membership Marketing, Editorial/Publishing, Corporate Communications, Writing and Editing, Event Planning, Social Media, Strategic Planning, Public Relations, Non-profits, HTML and Constant Contact, Staff Coaching, Staff Transitions, Volunteer Management & Engagement.

If you’re interested in working together, e-mail me at CherylWilsonMarketing@gmail.com.