Testimonials

Here’s what people have to say about the work I’ve done with them or for them:

“Over the last five years, Cheryl has been a strategic partner to NAPFA on multiple projects. She has helped us navigate complex marketing & communications initiatives and staff transitions with superior service and professionalism. I know that we can always count on Cheryl to provide expert counsel, thought leadership and motivation to think bigger.”
– Geof Brown, CAE, CEO, National Association of Personal Financial Advisors

“Last spring our organization was in need of an expert marketing consultant. Cheryl Wilson was recommended to me. After interviewing Cheryl, we were convinced that she was the right person for the assignment. Cheryl is a consummate professional with years of solid experience and insight. She managed the production of our on-site program book and we couldn’t have asked for a better result. She sought and recommended printers and worked with our designer and staff team to keep the project on track. To no fault of Cheryl’s, we ran into some unexpected challenges and her expertise was invaluable at the most critical phase of production. Any organization considering Cheryl Wilson Marketing should look no further!”
– Debbie Wallentin, CMP, director of meetings, Society for Vascular Surgery

“With Cheryl’s background and expertise in project management, we hired her to help our association move from Excel to a digital platform. She did extensive research on the options available and helped us identify the tool that would most benefit our association. She trained our staff in implementing the software and created resources to refer for additional training and questions. Cheryl was instrumental in moving our association to a tool that will improve efficiency and productivity.”
– Danielle Bauer, CAE, director of membership, American Student Dental Association

“I worked with Cheryl at SmithBucklin and recently engaged her on a contract basis while several team members were on leave. She seamlessly integrated into our team, acclimated to the client’s business quickly, and provided flawless work. Cheryl is very personable, has excellent project management skills, possesses a strong digital marketing acumen, and is a skilled writer. Not only did she execute well, she also provided valuable insight and recommendations to enhance our digital strategy.”

– Kim Walsh, senior manager, marketing, SmithBucklin

“If you are looking for someone who is an achiever, strategic, responsible, relatable and someone who initiates action: Cheryl is the person you need.”
– Laura Hourquebie, resource manager, Robert Half Resource Management

“Cheryl had great ideas for improving our marketing strategies, employed best practices our group had never seen before, and was always creative, flexible, and willing to do things differently for the benefit of the group.”
– Nikki Palluzzi, former client team member at SmithBucklin

“She is a master of details – managing many moving parts that are in the air at any point in time, and never misses a deadline. And what you get in return is a quality piece of work.”
– Deb Dietz, director of marketing, SmithBucklin

“Cheryl is known for creative problem solving and analytical thinking. She is one who can look at any situation and figure out how to make it better. Keeping the client in mind, Cheryl always has fresh ideas and new approaches, even when there is little to no budget to work with. She finishes every project in a timely and efficient manner and provides clear and constructive feedback.”

“Her creativity and enthusiasm, coupled with her ability to execute the marketing campaigns, had an immediate and quantifiable impact on the bottom line. Cheryl was very adept at identifying the issues and creating solutions to maximize our position and visibility with customers.”

“Whether its a simple promotional e-mail or an entire marketing plan, it is evident that Cheryl puts a lot of thought, hard work and creative energy into everything she produces.”

“Cheryl was a great facilitator of creativity. She often held brainstorming sessions which resulted in creative and functional solutions that improved the value of her client organizations.”

“I really like the [sharable] images you created for social media.  I can see the value in this now.  Thanks for suggesting.”

“I have already pulled in more free ads in 2 weeks than in 6 months since the web page is clearer now. And that’s on the old creaky web design. Thanks for your work.”

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