Services

I help associations and mission-driven teams turn goals into campaigns, and campaigns into results.
Email me at CherylWilsonMarketing@gmail.com or connect with me on LinkedIn to discuss your project’s needs.

Strategy & Planning

Marketing plans aligned to your strategic goals
Campaign roadmaps (membership, events, product launches)
Editorial/communications calendars
Message hierarchy and value props

Content & Creative

Writing: web copy, landing pages, newsletters, email series, social, print collateral, press releases, video scripts
Editing: articles, white papers, e-newsletters, web content, scripts
Light design: social graphics, email and one-pager visuals

Campaigns & Promotion

Member acquisition and engagement campaigns
Event promotion (email, web, landing pages, on-site)
Product/service launches and nurture sequences
Reporting and simple dashboards

Digital & Web Support

Website messaging refresh and UX copy
Homepage/landing page optimization
Basic SEO hygiene and content structure
Vendor coordination (design, dev, printers)

Transition & Fractional Support

Interim/overflow MarCom leadership during staff changes or leaves
Transition work plans, SOPs, and knowledge capture
Recruitment support: role scoping, interviews, onboarding checklists

Team Enablement

Training: project management, time management, feedback frameworks
Coaching for emerging managers (delegation, budgeting, goal setting, accountability, strategic thinking)

How we’ll work

Clarify goals and audiences
Plan deliverables, owners, and timing
Build clean drafts and assets
Finish on time