Real words from teams I’ve supported during transitions, big pushes and everyday work.

Staff Transitions & Interim Support

Kept work moving during rebuild.
“Cheryl joined the AHIMA marketing team in a time of transition and rebuilding… She brought deep association and event marketing experience, improved processes, and partnered across teams to get campaigns out the door. If you need staff augmentation or a special project lead, I recommend Cheryl.”
— Michael Fioritto, VP, Product Management, AHIMA

Seamless coverage while staff were on leave.
“Cheryl integrated quickly, delivered flawless work, and offered smart digital recommendations. Personable, organized, strong writer.”
— Kim Walsh, Former Senior Manager, Marketing, SmithBucklin

Steady leadership through change.
“Cheryl helped NAPFA navigate complex MarCom initiatives and staff transitions with professionalism and thought leadership. We can always count on her.”
— Geof Brown, CAE, CEO, NAPFA

Strategy & Execution

Campaigns that drive attendance.
“Her creativity and ability to execute marketing campaigns had an immediate, quantifiable impact on the bottom line.”
— Association Leader (former client)

Event marketing under pressure.
“Cheryl managed our onsite program book production—sourced vendors, coordinated designer and staff, and kept us on track through unexpected challenges. We couldn’t have asked for a better result.”
— Debbie Wallentin, CMP, Director of Meetings, Society for Vascular Surgery

Clear, compelling communications.
“Over several years, Cheryl revamped our e-newsletter and supported a new online community, building processes and clear, concise communications. We’d gladly bring her back for future projects.”
— Colleen Kucera, CAE, President, United Benefit Advisors (UBA)

Digital & Process Improvements

From messy to manageable.
“With Cheryl’s PM background, we moved from Excel to a digital platform. She researched options, guided selection, trained staff, and built resources. Efficiency and productivity improved.”
— Danielle Bauer, CAE, Former Director of Membership, ASDA

Web clarity that pays off.
“I pulled in more free ads in 2 weeks than in 6 months because the web page is clearer now.”
— Association Publisher (client)

Operations that actually scale.
“Cheryl analyzes processes, finds improvements, and gets them implemented. Attention to detail, collaborative spirit, and a solid plan.”
— Mary Ann Sullivan, Sr. Director, Professional Development & Education Operations, AHIMA